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Wednesday 15th August 2018 @ 6:30pm


The Jericho Tavern, 56 Walton St, Oxford OX2 6AE


AGENDA (final agenda TBC)
6:30pm - 7:00pm - Drinks and Networking

7:00pm - 7:15pm - Welcome to the August HUG 

7:15pm - 7:45pm - HubDo Marketing Apprentice: My first complete HubSpot Campaign - Pete Nicholls, Hubdo

7:45pm - 8:00pm - Break

8:00pm - 8:30pmMaking Inbound PR Happen -Iliyana Stareva, Global Partner Program Manager, HubSpot

You'll learn: 
  • what Inbound PR is and why you need it
  • how you can implement Inbound PR in 8 simple steps
  • how to develop your media personas
  • how to define your media personas journey
  • how to create a newsroom for your business that will drive leads

8:30pm - 9:00pm - Migrating to HubSpot: Why, how and what we learnt - Richard South, Squared Up


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Pete Nicholls 



Iliyana Stareva

Iliyana Stareva is Global Partner Program Manager at HubSpot, where she ensures a partner-first approach and enables company teams to collaborate, communicate, and make change happen better across global offices. With a background in PR and agency business consulting as well as a fluent speaker and writer in Bulgarian, English, and German, she is the author of Inbound PR, Social Media and the Rebirth of PR and Social Media: Key for Sustainability Communications.

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Richard South

Richard South heads up sales and marketing at Squared Up, a British start-up success story who build data visualization solutions for Enterprise IT. With a background of several different tech start-ups, Richard has broad experience in delivering successful, highly automated and joined-up sales and marketing efforts from a standing start and without big budgets.